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Running of the Bulls

ISSUE 12

It’s finally here, the last issue of the Running of the Bulls newsfeed and we can’t thank you enough for participating in this product launch event. In this issue, you’ll find our final recap video, walkaround videos for the NX and RC F, the first-ever NX commercial and, most importantly, a survey to help us make the upcoming all-new RX launch an even better experience for you. Please take a moment to give us your feedback. Thanks again.

Sincerely,
The Lexus College Team

ISSUE 12

It’s finally here, the last issue of the Running of the Bulls newsfeed and we can’t thank you enough for participating in this product launch event. In this issue, you’ll find our final recap video, walkaround videos for the NX and RC F, the first-ever NX commercial and, most importantly, a survey to help us make the upcoming all-new RX launch an even better experience for you. Please take a moment to give us your feedback. Thanks again.

Sincerely,
The Lexus College Team

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Thank You for an Amazing Launch

We traveled to 16 cities and were fortunate enough to meet nearly 7,000 of Lexus’ greatest associates all across America. Thank you for attending and for being an excellent partner in the successful launch of the RC 350, RC F and the NX! Cheers to a great 2015 and we’ll see you at our next event for the all-new RX in the fall!

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Walk This Way — NX: Exterior

This two-part walkaround video series is packed with all the key selling features of the 2015 Lexus NX. The NX has innovative features inside and out, so be sure to watch both the Exterior and Interior video segments.

Walk This Way

Walk This Way — NX: Interior

Part two of this walkaround video series highlights the innovative interior features of the 2015 Lexus NX such as touch-sensitive overhead dome and map lamps, an all-new remote touchpad, more advanced voice command, power-folding rear seats and a height-adjustable power lift gate.

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“What You Get Out of It,”
the Commercial for the First-Ever Lexus NX

The all-new NX is our first- ever crossover. All-new remote touchpad. Turbo performance. Iconic lighting. Generous cargo room. A dynamic display. Wireless phone charger. Turbo performance Aand bold, bold lines and curves. What makes it an NX is what you get out of it. Watch and learn what it’s in it for you.

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Walk This Way — RC F

This walkaround video highlights why the 2015 Lexus RC F driving dynamics and driver-focused interior features make this Lexus coupe track-ready and ideal for performance-minded customers.

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How was Running with the Bulls? Let Us Know.

Lexus College wants to make sure that the next Lexus launch is just as exciting, informative and inspiring as this one. Your feedback is critical to our success. Please take a moment to complete a very quick survey and make sure your voice is heard. Thanks again.

COMPLETE THE SURVEY FOR YOUR CHANCE TO WIN!

ISSUE 11

We are setting the bar high this month with our biggest sales objective in Lexus history. To help you make this month an all out success, we are dedicating this issue to resources that will ensure NX, RC and RC F are a big part of the story. Here’s to an amazing December to Remember. We can, we will.

ISSUE 11

We are setting the bar high this month with our biggest sales objective in Lexus history. To help you make this month an all out success, we are dedicating this issue to resources that will ensure NX, RC and RC F are a big part of the story. Here’s to an amazing December to Remember. We can, we will.

The Lexus December to Remember Sales Event

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Walk This Way — RC 350

This walkaround video is packed with all the key selling features of the 2015 Lexus RC 350, as well as the RC 350 F-Sport. It’s a great resource to prepare you to address performance-minded customers.

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The Inside Line

Below you’ll find links to all the Lexus College Insiders for NX, RC and RC F.  These valuable tools can place key selling features and competitive advantages at your fingertips when you need them most this month.

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The NX and RC Virtual Apps

Want an immersive experience that allows you to explore, learn and discover the many features of the NX and RC? Download the free 2015 NX and 2015 RC virtual tour apps to your iPhone, iPad or Android device via the Apple App Store or Google Play.

ISSUE 10

Fasten your everything. The first-ever Lexus RC and RC F are out of the gates and ready to own the road.

This issue is packed with adrenaline. We’re bringing you all of the action from Chicago and New York, two slick new commercials featuring the RC and RC F, and a first look at the RC and RC F pages on lexus.com.

Get in on the action right here, right now.

ISSUE 10

Fasten your everything. The first-ever Lexus RC and RC F are out of the gates and ready to own the road.

This issue is packed with adrenaline. We’re bringing you all of the action from Chicago and New York, two slick new commercials featuring the RC and RC F, and a first look at the RC and RC F pages on lexus.com.

Get in on the action right here, right now.

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Up in Smoke

Catch the latest action trackside in Chicago and New York on the Running of the Bulls Tour. Need another shot of adrenaline? Stay tuned for highlights of Atlanta, Miami, Boston and Charlotte in our next issue.

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From Road to Race Circuit

The first RC F commercial is out. Check out a 467-horsepower machine engineered with no limits—the first-ever Lexus RC F. This 5.0-liter V8 beast can conquer the road as well as the race circuit. Too much power? Too much control? No such thing. This is race-ready engineering.

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“Face Off” with Lexus RC

Lexus has unleashed the exhilarating 2015 RC and once driven, there’s no going back. This extraordinary vehicle was designed to take your senses over the edge. Watch as actor Wes Bentley (Hunger Games and Interstellar) experiences 360 horsepower firsthand as he comes face-to-face with the first-ever Lexus RC coupe.

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The 2015 RC and RC F live on Lexus.com

See what the world has been waiting for. The RC and RC F pages are now live on Lexus.com. Explore vehicle features, view the photo gallery and find out how RC and RC F compare to top competitors.

ISSUE 9

In this issue we’re moving across the country to take you over the action in Colorado, Kentucky and West Virginia. We also have more great reviews from the press and now you can check out what it’s like to be run over by an RC F at more than 100 mph. Enjoy!

ISSUE 9

In this issue we’re moving across the country to take you over the action in Colorado, Kentucky and West Virginia. We also have more great reviews from the press and now you can check out what it’s like to be run over by an RC F at more than 100 mph. Enjoy!

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On the Run.

From Colorado to Kentucky to West Virginia. The Lexus Running of the Bulls NX • RC • RC F Launch Tour is lighting up racetracks all across the country. This issue’s highlight video takes a bird’s-eye view of all the action.

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More Pages of Positive Press

As the reviews keep rolling in, it’s clear that the NX, RC and RC F are making quite an impression with their aggressive styling and undeniable performance. Check out this issue’s collection of reviews.

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Track Trample

Want to know what it’s like to be “on the track” when a Lexus RC F drives by at more than 100 mph? Here you go.

ISSUE 8

The Lexus Running of the Bulls events are off and running. In this issue we’re giving you highlights from the track and from the press. We also have an interview with NX color and materials designer Momoko Okamoto. More highlight videos from the tracks are on their way so stay connected to these newsfeeds for more information, action and excitement.

ISSUE 8

The Lexus Running of the Bulls events are off and running. In this issue we’re giving you highlights from the track and from the press. We also have an interview with NX color and materials designer Momoko Okamoto. More highlight videos from the tracks are on their way so stay connected to these newsfeeds for more information, action and excitement.

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Bullfight in Dallas

Lexus College would like to thank everyone who came out to kick off the first Running of the Bulls event in Dallas. Check out the highlight video here and stay tuned for more videos as the Running of the Bulls Product Launch Tour comes to you.

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Delicate Touch

Lexus College sat down with Momoko Okamoto, the extraordinary female designer responsible for the interior and exterior color and materials design for the all-new 2015 NX. Check out what Ms. Okamoto has to say about the unique design details she brought to the project.

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Hot Off the Tracks: The reviews are in!

We’ve compiled just a few of the first press reviews for the RC, RC F and NX. Stay tuned for more.

ISSUE 7

Boasting the most powerful V8 ever developed by Lexus, the aggressive new RC F gets it’s powerful roar from 467 horsepower and 389 lb.-ft torque.

Get ready to take the Lexus RC F launch by the horns. One look at the chiseled, muscular lines of this performance beast and you’ll want to unleash it on the racetrack.

ISSUE 7

Boasting the most powerful V8 ever developed by Lexus, the aggressive new RC F gets it’s powerful roar from 467 horsepower and 389 lb.-ft torque.

Get ready to take the Lexus RC F launch by the horns. One look at the chiseled, muscular lines of this performance beast and you’ll want to unleash it on the racetrack.

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Designed to Inspire

Taking its design cues from the LFA supercar, every feature of the RC F is designed to fuel inspiration and encourage driving excitement. From breathtaking aerodynamics to exquisitely shaped aluminum wheels, the RC F delivers an exhilarating driving experience that quickens your heart and accelerates your smile.

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Form Fortifies Function

RC F Designer Yasuo Kajino explains how the pursuit of power, excellent handling and overall driving enjoyment inspired the design of the RC F and fueled Lexus' commitment to combine performance-enhancing materials with technical craftsmanship.

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Performance Is in Your Control

The RC F offers unparalleled performance and unmatched driving enjoyment. Watch how Torque Vectoring Differential (TVD), VDIM Sport Mode and VDIM Expert Mode provide the driver with optimal control of RC F performance.

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The Meter

Discover how the meter in the new RC F takes design cues from aviation and the high-performance LFA in order to deliver information like Torque Distribution and G-Force. See how it enhances the driving experience.

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Power to Perform

An impressive 5.0L Naturally Aspirated V8 engine that provides increased maximum power at higher engine rpm and a high-rigidity body produces the RC F's stellar performance. Check it out.

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Spotted on Nürburgring

Check out the spy footage of the Lexus RC F testing on the Nürburgring Nordschleife.

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Pure Monster Sound

Here is an audio clip of the RC F’s exhaust note in all its glory. For a monster RC F ringtone, follow the links to download an MP3 or iPhone-compatible M4A.

ISSUE 6

We’re devoting this issue to the undeniable emotional appeal of the avant-garde design, high performance and thrilling handling of the all-new Lexus RC.

According to Lexus International Executive Vice President Mark Templin, “The emotional attachment of a coupe is found in its purity of design and its engaging driving experience, and with RC, our engineers have achieved the balance.”

See for yourself.

ISSUE 6

We’re devoting this issue to the undeniable emotional appeal of the avant-garde design, high performance and thrilling handling of the all-new Lexus RC.

According to Lexus International Executive Vice President Mark Templin, “The emotional attachment of a coupe is found in its purity of design and its engaging driving experience, and with RC, our engineers have achieved the balance.”

See for yourself.

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RC Design

A lower, sleeker profile and wider stance make the Lexus RC Coupe irresistible from any angle. See how alluring design elements like the Ambient Lamps, High-Performance Seats and Radiant Red Contrast Layering create even more intrigue.

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Meet the RC Designers

Lexus RC Designer Yasuo Kajino and Color Designer Yoichiro Kitamura explain the emotional appeal, dynamic proportions and insightful color story of the all-new Lexus RC Coupe. Watch now.

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Interview with Eiichi Kusama

Lexus RC Chief Engineer Eiichi Kumasa reveals how the vehicle’s dynamic performance enables the driver to enjoy truly exhilarating driving, remarkable turn-and-response and exceptional cornering, even at high speeds.

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RC Accolades

Nominations are in for the 2015 European Car of the Year Award. Both the Lexus RC and Lexus NX make the cut.

ISSUE 5

In this issue, we take you behind the scenes of Lexus NX, RC and RC F vehicle testing at Auto Club Speedway in Fontana, CA.

When Lexus Running of the Bulls comes this fall to a racetrack near you, you’ll have the once-in-a-lifetime opportunity to put these cars through the same heart-pounding driving. Get behind the wheel for acceleration runs, hard braking and dynamic chicanes, all wrapped up in thrilling circuit driving that will help you uncover key product advantages and create stories to share with Guests at the dealership.

ISSUE 5

In this issue, we take you behind the scenes of Lexus NX, RC and RC F vehicle testing at Auto Club Speedway in Fontana, CA.

When Lexus Running of the Bulls comes this fall to a racetrack near you, you’ll have the once-in-a-lifetime opportunity to put these cars through the same heart-pounding driving. Get behind the wheel for acceleration runs, hard braking and dynamic chicanes, all wrapped up in thrilling circuit driving that will help you uncover key product advantages and create stories to share with Guests at the dealership.

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Test the Best

From acceleration runs to dynamic slalom courses, our vehicle testing goes the distance. Here’s a trackside sneak peek at Lexus NX, RC and RC F vehicle testing.

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Slalom Surprise

The Lexus NX and RC took on competitors in a five-gate slalom at top speeds and we came away with surprising insights. See for yourself.

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Fast Brake

What happens when you attack the Lexus RC’s brake pedals at 60 mph? Fasten your seatbelts for this braking exercise. The results may shock you.

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NX Turbo Engine

Our test of the new turbo-powered engine in the Lexus NX 200t was nothing short of exhilarating. Not only does the Lexus NX 200t give you extra performance, it also saves you gas.

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Lead + Follow

Do you have what it takes to follow a professional driver on the racetrack? “Lead + Follow” is an incredible opportunity for you to drive around a real racing circuit while being coached by a professional race driver. See what you’re in for at the Lexus Running of the Bulls launch event.

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RC F Findings

The RC F is an amazing machine. Find out how this performance vehicle makes you feel connected to the road.

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Running of the Bulls Racetracks

The ultimate test of a performance vehicle is not in a classroom—it’s on the track. Here’s a sneak peek at the 16 racetracks where you’ll experience the Lexus Running of the Bulls this fall.

ISSUE 4

“Luxury is epitomized by small but important details,” says Chief Engineer Takeaki Kato of the 2015 Lexus NX. Featuring a Lexus-first turbo engine, versatile capabilities and meticulous attention to detail, this compact SUV is the ultimate urban crossover.

The 2015 NX is brimming with new technology, including a Lexus-first Wireless Charging Tray for compatible phones and devices; the new Lexus Remote Touch Interface (RTI) with touch pad; and a comprehensive Multi-information Display that features a Lexus-first G-Force meter and boost gauge.

In this issue, we’ll dive into the details to see how intuitive technologies and exacting craftsmanship intersect perfectly in the Lexus NX.

ISSUE 4

“Luxury is epitomized by small but important details,” says Chief Engineer Takeaki Kato of the 2015 Lexus NX. Featuring a Lexus-first turbo engine, versatile capabilities and meticulous attention to detail, this compact SUV is the ultimate urban crossover.

The 2015 NX is brimming with new technology, including a Lexus-first Wireless Charging Tray for compatible phones and devices; the new Lexus Remote Touch Interface (RTI) with touch pad; and a comprehensive Multi-information Display that features a Lexus-first G-Force meter and boost gauge.

In this issue, we’ll dive into the details to see how intuitive technologies and exacting craftsmanship intersect perfectly in the Lexus NX.

From Concept to Reality

From Concept to Reality

Take a look at the process for testing and integrating design, craftsmanship and luxury into the final Lexus NX production model.

NX Design Story

NX Design Story

Follow the development of the design of the all-new Lexus NX from concept to production with Lexus Design Division Project Managers Nobuyuki Tomatsu and Tetsuo Miki.

Walk This Way

Walk This Way

Get schooled by Min-Jou Chen of Lexus College. Watch this comprehensive overview of the Lexus NX.

Intuitive Control At Your Fingertips

Intuitive Control At Your Fingertips

The 2015 NX will be the first Lexus to offer a new Remote Touch Interface with touchpad designed to appeal to customers who appreciate the easy operation of smartphones and tablet devices.

A New Level of Hospitality

A New Level of Hospitality

An innovative, Lexus-first door handle with integrated lighting provides the attention to detail that meets the Lexus chief engineer’s definition of luxury and hospitality in the NX.

Go Under Cover

Go Under Cover

The 2015 Lexus NX Tonneau Cover was smartly designed to stow away under the cargo floor. Find out how easy it is to operate.

Power to Please

Power to Please

Drivers can customize the opening height of the NX’s power back door by pressing the power back door switch or using the customized settings menu in the navigation system.

Just One Touch

Just One Touch

The Touch-Activated Interior Lights are another example of how intuitive design is integrated into the smallest details of the new Lexus NX.

ISSUE 3

The all-new Lexus NX places passionate design, advanced technology and visceral power at your fingertips.

In this issue, you’ll discover what makes the NX so unique. Watch what happens when breakthrough design meets inspired performance.

ISSUE 3

The all-new Lexus NX places passionate design, advanced technology and visceral power at your fingertips.

In this issue, you’ll discover what makes the NX so unique. Watch what happens when breakthrough design meets inspired performance.

NX Unleashed

NX Unleashed

The NX is Lexus’ first entry into the compact crossover segment. Its edgy and striking design was developed to appeal to young, urban drivers—and it delivers.

Origin

Origin of the NX

The 2015 Lexus NX's impressive performance is all thanks to Chief Engineer Takeaki Kato, a winning long distance racer at the famed Fuji Speedway. Watch now as Mr. Kato takes you through the NX development story with insights on the new turbo engine and his design concept of the NX.

Engineering Stories: The NX

Engineering Stories: The NX

What makes the NX stand out from its rivals? What’s new in the NX hybrid powertrain? What was the inspiration behind the design? Chief Engineer Takeaki Kato answers fan questions and shares his personal stories about the engineering of the new Lexus NX.

Insider NX

NX Insider

The new INSIDER WHAT’S NEW is out for the 2015 Lexus NX. Grab this essential summary of key details, including vehicle features, specs, market information, buyer profiles and the competition.

ISSUE 2

In this issue, we’re giving you a front row seat for watching the Pursuit of Perfection come to life. Feast your eyes on the captivating launch videos of the NX, RC and RC F.

We’re bullish on the potential of these three striking additions to the Lexus lineup to bring new guests into dealerships—from young, urban drivers enamored with the versatility of the NX luxury compact crossover to sports car buffs charged up by the athletic RC & RC F coupes’ visceral energy. Get up close and personal with each model now.

ISSUE 2

In this issue, we’re giving you a front row seat for watching the Pursuit of Perfection come to life. Feast your eyes on the captivating launch videos of the NX, RC and RC F.

We’re bullish on the potential of these three striking additions to the Lexus lineup to bring new guests into dealerships—from young, urban drivers enamored with the versatility of the NX luxury compact crossover to sports car buffs charged up by the athletic RC & RC F coupes’ visceral energy. Get up close and personal with each model now.

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NX Auto Show Reveal

The all-new 2015 Lexus NX luxury compact crossover makes its global debut at the 2014 Beijing International Automotive Exhibition. Watch this heart-pounding spot that perfectly captures the NX’s connection to active, urban lifestyles.

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Visual Aggression: Striking New Styling of the RC F

Explore design, performance, photo galleries and press reviews of the most powerful Lexus to date, the RC F.

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RC F Auto Show Reveal

Exhilaration isn’t manufactured; it’s engineered from the asphalt up. See the video debut of the RC F coupe at the 2014 North American International Auto Show in Detroit.

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RC Coupe: A Concept Car Comes to Life

Desire takes on a new form. Get the scoop on the alluring coupes from Lexus that will leave you breathless.

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All-New Lexus NX: Choice of Turbo or Hybrid Power

The 2015 Lexus NX debuts in two versions, the NX 200t with a turbocharged 2.0-liter four-cylinder engine and the NX 300h hybrid, which brings the brand’s number of hybrid offerings to six, the most among luxury brands.

ISSUE 1

Welcome to the Lexus Running of the Bulls  Newsfeed, your complete source for all things NX, RC and RC F. We’ll be sending out Newsfeeds regularly to keep you in the loop on the latest videos, news, training tools, tour information and launch events.

ISSUE 1

Welcome to the Lexus Running of the Bulls  Newsfeed, your complete source for all things NX, RC and RC F. We’ll be sending out Newsfeeds regularly to keep you in the loop on the latest videos, news, training tools, tour information and launch events.

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Coming This Fall to a Racetrack Near You

Firsts are second nature for Lexus. We’re at it again with three amazing new vehicles—our first compact crossover with our first turbocharged engine—the NX—and two brand-new performance models eagerly anticipated by Guests, the press and you—the RC and RC F.

These bold, muscular vehicles are bred for speed and agility. This fall you’ll get to unleash these bulls and run them as hard as you can in their natural habitat—on the racetrack. In the weeks ahead, we’ll send everything you need to prepare for this thrilling launch experience.

Lexus is charging ahead. Are you ready to run with the bulls?

Coming This Fall to a Racetrack Near You

Firsts are second nature for Lexus. We’re at it again with three amazing new vehicles—our first compact crossover with our first turbocharged engine—the NX—and two brand-new performance models eagerly anticipated by Guests, the press and you—the RC and RC F.

These bold, muscular vehicles are bred for speed and agility. This fall you’ll get to unleash these bulls and run them as hard as you can in their natural habitat—on the racetrack. In the weeks ahead, we’ll send everything you need to prepare for this thrilling launch experience.

Lexus is charging ahead. Are you ready to run with the bulls?

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