ISSUE 1

Welcome to the Lexus Running of the Bulls  Newsfeed, your complete source for all things NX, RC and RC F. We’ll be sending out Newsfeeds regularly to keep you in the loop on the latest videos, news, training tools, tour information and launch events.

ISSUE 2

In this issue, we’re giving you a front row seat for watching the Pursuit of Perfection come to life. Feast your eyes on the captivating launch videos of the NX, RC and RC F.

We’re bullish on the potential of these three striking additions to the Lexus lineup to bring new guests into dealerships—from young, urban drivers enamored with the versatility of the NX luxury compact crossover to sports car buffs charged up by the athletic RC & RC F coupes’ visceral energy. Get up close and personal with each model now.

ISSUE 3

The all-new Lexus NX places passionate design, advanced technology and visceral power at your fingertips.

In this issue, you’ll discover what makes the NX so unique. Watch what happens when breakthrough design meets inspired performance.

ISSUE 4

“Luxury is epitomized by small but important details,” says Chief Engineer Takeaki Kato of the 2015 Lexus NX. Featuring a Lexus-first turbo engine, versatile capabilities and meticulous attention to detail, this compact SUV is the ultimate urban crossover.

The 2015 NX is brimming with new technology, including a Lexus-first Wireless Charging Tray for compatible phones and devices; the new Lexus Remote Touch Interface (RTI) with touch pad; and a comprehensive Multi-information Display that features a Lexus-first G-Force meter and boost gauge.

In this issue, we’ll dive into the details to see how intuitive technologies and exacting craftsmanship intersect perfectly in the Lexus NX.

ISSUE 5

In this issue, we take you behind the scenes of Lexus NX, RC and RC F vehicle testing at Auto Club Speedway in Fontana, CA.

When Lexus Running of the Bulls comes this fall to a racetrack near you, you’ll have the once-in-a-lifetime opportunity to put these cars through the same heart-pounding driving. Get behind the wheel for acceleration runs, hard braking and dynamic chicanes, all wrapped up in thrilling circuit driving that will help you uncover key product advantages and create stories to share with Guests at the dealership.

ISSUE 6

We’re devoting this issue to the undeniable emotional appeal of the avant-garde design, high performance and thrilling handling of the all-new Lexus RC.

According to Lexus International Executive Vice President Mark Templin, “The emotional attachment of a coupe is found in its purity of design and its engaging driving experience, and with RC, our engineers have achieved the balance.”

See for yourself.

ISSUE 7

Boasting the most powerful V8 ever developed by Lexus, the aggressive new RC F gets it’s powerful roar from 467 horsepower and 389 lb.-ft torque.

Get ready to take the Lexus RC F launch by the horns. One look at the chiseled, muscular lines of this performance beast and you’ll want to unleash it on the racetrack.

ISSUE 8

The Lexus Running of the Bulls events are off and running. In this issue we’re giving you highlights from the track and from the press. We also have an interview with NX color and materials designer Momoko Okamoto. More highlight videos from the tracks are on their way so stay connected to these newsfeeds for more information, action and excitement.

ISSUE 9

In this issue we’re moving across the country to take you over the action in Colorado, Kentucky and West Virginia. We also have more great reviews from the press and now you can check out what it’s like to be run over by an RC F at more than 100 mph. Enjoy!

ISSUE 10

Fasten your everything. The first-ever Lexus RC and RC F are out of the gates and ready to own the road.

This issue is packed with adrenaline. We’re bringing you all of the action from Chicago and New York, two slick new commercials featuring the RC and RC F, and a first look at the RC and RC F pages on lexus.com.

Get in on the action right here, right now.

ISSUE 11

We are setting the bar high this month with our biggest sales objective in Lexus history. To help you make this month an all out success, we are dedicating this issue to resources that will ensure NX, RC and RC F are a big part of the story. Here’s to an amazing December to Remember. We can, we will.

ISSUE 12

It’s finally here, the last issue of the Running of the Bulls newsfeed and we can’t thank you enough for participating in this product launch event. In this issue, you’ll find our final recap video, walkaround videos for the NX and RC F, the first-ever NX commercial and, most importantly, a survey to help us make the upcoming all-new RX launch an even better experience for you. Please take a moment to give us your feedback. Thanks again.

Sincerely,
The Lexus College Team